“We have 12 skylights altogether,” explains Michael Houser, vice chairman and chief marketing officer of Fresh Brands. The circular theme is reiterated in ocular skylights placed strategically around the 60,000-square-foot space one main skylight with a 60-foot diameter radiates like a sun in the center. The broad circle of its layout is akin to an orbit, with round departments like planets on the periphery. The hometown store, which replaces another Piggly Wiggly in the same neighborhood, is the grocery anchor of a new retail center, a site that lay fallow for years before the developer was able to bring it to shopping center quality. “So designers thought outside the box and came up with a circular layout within a square space.” “We wanted to achieve something different this time,” Wiertzema says. Not the case with Fresh Brands’new Piggly Wiggly in the Washington Square center of Sheboygan.
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(Sheboygan, Wis.), even when store planners aim to create something unique to the supermarket genre. Seven years later, the store relocated to a 50,000-square-foot building across the street.Most new grocery prototypes end up with the familiar rectangular layout and parallel aisles due to space and financial constraints, according to Wayne Wiertzema, vp of store engineering and real estate at Fresh Brands Inc. The franchisee of Piggly Wiggly Midwest, the corporate entity of Piggly Wiggly stores in Wisconsin and northern Illinois, purchased the Oconomowoc, Wis., location in 1997. Piggly Wiggly is an independently owned and operated franchised grocery store established by Pat and Bob Fox in 1988.
Piggly wiggly restaurant manuals#
To download brochures, specification sheets, manuals and other resources for the heated shelf merchandiser, visit our product page.įox Bros. It has a bright, wonderful visual presentation and graphics that have made it a real asset in our store.” “We’ve also expanded its use to include meat loaf, ribs, and mashed and red potatoes. “Since implementing the HSM, we’re seeing an 8 to 10% increase in our rotisserie chicken sales volume,” says Peterson. Piggly Wiggly’s prepared food, a second HSM was added in the front of the store to capitalize on impulse purchases. The aesthetic design of Alto-Shaam’s HSM, which includes side glass for an open view and a fully-skirted panel to hide casters, compliments any space.īecause the unit has increased both the visibility and sales of Fox Bros. LED lights and lighted shelves on both the countertop and floor models provide added visibility, while the Halo Heat® technology ensures even heating and allows for extended holding times, since no forced air is used. “The HSM has definitely helped bring more attention to our chicken display, and especially the meal options, since customers can grab all the components at one time and not stand in line,” says Peterson. Piggly Wiggly’s unit, which also accommodates side dishes, features a Grab & Go sign as a destination for a complete, ready-to-eat meal.
Piggly wiggly restaurant upgrade#
“The folks at Alto-Shaam asked if we wanted an upgrade as part of a pilot program to test the equipment, and we agreed.”ĭesigned to accommodate retail grab-and-go chickens, sandwiches and hot pizzas, Alto-Shaam’s HSM unit has individually controlled heated shelves, LED lights and customizable branding capabilities designed to draw attention to the food.įox Bros.
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“We were looking for a larger rotisserie chicken merchandiser, since ours was unable to accommodate the 60 to 80 birds we sell each day,” says Emily Peterson, Fox Bros. Looking to remedy this issue and bring more attention to its prepared food items, the store agreed to become part of a pilot program to test out Alto-Shaam’s new heated shelf merchandiser (HSM) line.
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Unfortunately, with just a small shelving area at the bottom of its rotisserie equipment, the store was limited in its merchandising options for these popular products. Piggly Wiggly is well-known for its foodservice offerings, which include not only homemade bratwurst, summer sausage, and beef stick products made fresh daily at the Oconomowoc location, but also its rotisserie chicken and abundant sides. One Wisconsin grocery store found a solution to its rotisserie chicken merchandising needs and increased its sales by 8-10% by partnering with Alto-Shaam in the development of its new heated shelf merchandiser.įox Bros. Today’s supermarkets are focused on expanding foodservice opportunities, and the right equipment can make a program successful with a fast return on investment and increased sales. New HSM Increases Rotisserie Chicken Sales By 8-10%